Wholesome
"Goodness, Delivered."
Overview
Wholesome wants you to feel nourished. Their rustic red-and-cream branding evokes farm freshness, family meals, grandma's kitchen. Every product promises goodness—pure, natural, made with love. The packaging shows rolling fields.
The corporation controls food throughout the Sprawl: delivery services, restaurant chains, grocery stores, synthetic nutrition, subscription meal services. If you eat something outside your own cooking, Wholesome probably touched it.
Nothing about Wholesome is wholesome. Their food is engineered for addiction—optimal salt, sugar, and fat ratios that trigger craving cycles. Their "farm fresh" imagery decorates products that have never been near a farm.
Visual Identity
Mark
Icon for favicons, app icons, and compact displays
Wordmark
Full brand identity for headers and marketing
The Logo
The Wholesome logo is a seven-pointed freshness seal in barn red, often appearing on a cream background. It looks like the seals on jam jars or farm products—a guarantee of quality. The seven points are officially "the seven marks of purity."
Architecture
Wholesome facilities perform rusticity:
- Barn-style exteriors even in urban environments
- Exposed wood beams (decorative, not structural)
- Farm equipment as décor (antique, never used)
- Open kitchens showing "fresh preparation" (of pre-made products)
- Family-style seating encouraging communal consumption
The Farmhouse Campus in Neo-Kansas looks like a traditional farm—except it's mostly server farms running delivery logistics. The actual food production happens in industrial facilities hidden from view.
Headquarters
Leadership
Warren Rothwell
CEO, The HedonistWarren presents as a jolly food-lover—someone who genuinely enjoys meals and wants to share that joy. He appears at food festivals, cooking shows, and "family dinner" charity events. He looks like everyone's favorite uncle who always brings dessert.
He understood something his brothers initially dismissed: you can live without social media, without loans, without security. You cannot live without food. Controlling food means controlling survival. He built the first Wholesome operation as a simple meal service—feeding workers who had no time to cook.
Known Traits
- The most approachable of the brothers in public appearances.
- Hosts "Warren's Kitchen" charity streams that rake in massive donations.
- Closest to breaking the Rothwell paradox—he secretly enjoys his own products.
- His brothers watch him carefully. So far, his indulgences haven't compromised his judgment.
Warren personally eats nothing from Wholesome. His kitchen staff prepare actual food—unengineered, unoptimized, real. The tension between his public persona and private behavior creates a dangerous contradiction. If he truly believed in Wholesome's products, he'd eat them. He doesn't.
Products & Services
Wholesome Delivery
"Hot food, cold heart."
Food from anywhere, delivered fast. Wholesome Express guarantees arrival before the craving fades. Wholesome Grocery brings everything you need without leaving home. The red-branded delivery drones are everywhere—convenience made visible, dependency made invisible.
Wholesome Kitchen
"Just like grandma made."
Restaurant chains performing nostalgia across the Sprawl. Barn-style interiors, family-style seating, menus promising "farm-fresh goodness." The food is engineered for maximum craving response. Wholesome Quick serves faster. Wholesome Comfort serves heavier. All serve the same purpose.
Wholesome Markets
"Fresh from our farm to your table."
Grocery stores draped in rustic aesthetic—exposed beams, produce displays, the smell of fresh bread (synthetic, optimized). Wholesome Pantry fills shelves at home. Wholesome Organic costs more for the same product in different packaging. The farms in the marketing don't exist.
Wholesome Treats
"You deserve this."
Desserts, snacks, and "small indulgences" designed for maximum dopamine. Wholesome Cravings delivers subscription boxes of engineered pleasure. Wholesome Moments positions treats as rewards—because you've earned the sugar crash. The craving returns faster each time.
Corporate Divisions
Wholesome Delivery Public
Food delivery from anywhere, arriving before the craving fades. Wholesome Express and Wholesome Grocery bring everything you need without leaving home. Convenience made visible, dependency invisible.
Restaurant Operations Public
Barn-style restaurant chains across the Sprawl—Wholesome Kitchen, Wholesome Quick, Wholesome Comfort. Each one performing nostalgia while serving engineered food.
Wholesome Markets Public
Grocery stores draped in rustic aesthetic. Fresh-looking produce, the smell of synthetic bread, farm imagery decorating industrial products. Wholesome Organic costs more for the same thing.
Synthetic Production Confidential
Industrial food manufacturing in facilities that never appear in marketing. Synthetic ingredients, engineered flavors, optimized craving profiles. Tours are not available.
Formula Labs Secret
Research division perfecting the salt-sugar-fat ratios that trigger maximum craving response. The science of addiction applied to food. Every new product designed for repeat consumption.
Consumption Analytics Confidential
Tracks "consumption velocity"—how quickly customers cycle through orders. Higher velocity means higher revenue. The best customers are never full.
Core Values
"At Wholesome, we believe food is love made visible."
Nourishment
Providing sustenance that feeds body and soul
Family
Bringing people together around shared meals
Purity
Committed to ingredients you can trust
Care
Preparing every meal as if for our own loved ones
These values adorn Wholesome packaging and restaurant walls. Employees believe they're feeding families. The reality is addiction engineering and profit extraction through manufactured craving.
Strategic Agenda
Wholesome's public mission is "nourishing communities with goodness." The reality is consumption addiction through food engineering.
The Craving Loop
The company tracks "consumption velocity"—how quickly customers cycle through orders. Higher velocity means higher revenue. The best customers are never full.
History
The Foundation Split
The Rothwell Foundation divides. Warren takes the domain of food and consumption, understanding that you cannot live without eating. Food is survival; control food, control life.
The Meal Service
First Wholesome operations begin as meal services for workers who had no time to cook. The convenience addiction starts small.
Industrial Expansion
Expansion into processed foods, restaurant chains, grocery stores. Food science optimizes for craving response. The bliss point is discovered and exploited.
Synthetic Integration
Food production becomes fully industrialized. Synthetic ingredients replace natural ones while marketing maintains the farm-fresh fiction. Delivery networks reach everywhere.
The Cascade
Food supply chains collapse. Millions starve. Wholesome's pre-positioned distribution networks secure market dominance in the aftermath. Some say they let people die to consolidate control.
Total Food Control
Wholesome controls food throughout the Sprawl. If you eat something outside your own cooking, Wholesome probably touched it. The craving never stops.
Key Locations
The Farmhouse Campus Headquarters
Neo-Kansas Agricultural Zone. Corporate headquarters designed as fake-farm aesthetic. Contains executive offices, test kitchens, and the carefully managed "Wholesome Experience" tour.
Distribution Hubs Operations
Massive logistics centers throughout the Sprawl. Food comes in, gets sorted, goes out. Industrial efficiency hidden behind rustic branding.
Production Facilities Classified
Classified locations. Industrial food manufacturing with synthetic ingredients. These never appear in marketing. Tours are not available.
Connections
Wholesome controls the most fundamental resource in the Sprawl: food. Everyone eats. That dependency makes Warren Rothwell the quietest power broker in the family—he doesn't need threats or seduction when he controls whether people eat today.
The Rothwell Family
The Rothwell Foundation
Parent · Founding Dynasty
The Foundation's immortality treatments have kept Warren alive for centuries—centuries of perfecting the science of craving. The irony: Foundation members eat real food, prepared by private chefs. Wholesome products are for everyone else.
The Seven
Corporate Network · Sibling Corporations
Among The Seven, Wholesome occupies the most essential position. The others sell desire, distraction, protection—luxuries, in the strictest sense. Wholesome sells survival. Every sibling corporation's employees eat Wholesome food. Every sibling corporation's customers eat Wholesome food. Warren rarely raises his voice at family meetings. He doesn't need to.
Sibling Corporations
Guardian
Sibling · Security
Guardian protects Wholesome's supply chains—agricultural zones, distribution hubs, delivery networks. When food riots erupt, Guardian forces restore order while Wholesome raises prices. Victor and Warren have a clean, transactional relationship: protection for priority feeding of Guardian personnel.
Wellness
Sibling · Beauty & Desire
Wholesome makes people eat; Wellness makes them regret it. Their "Wellness Kitchen" collaboration sells beauty-optimized meal plans—the same engineered food in smaller portions with better branding. Sebastian calls Warren's products "poison." Warren calls Sebastian's concerns "marketing."
Triumph
Sibling · Media & Entertainment
Triumph broadcasts Warren's "Wholesome Kitchen" charity streams and sponsors food competition shows that normalize Wholesome products as cultural touchstones. Cooking shows where every recipe uses Wholesome ingredients. Entertainment that makes eating a spectator sport.
Relief
Sibling · Substances & Comfort
Food and substances share the same neural pathways—dopamine, craving, satisfaction, repeat. Warren and the Relief brother collaborate on "comfort packages" that pair meals with mood enhancers. The craving cycle feeds both empires. Neither brother acknowledges the addiction they're engineering.
Inspire
Sibling · Education & Ideology
Inspire's schools serve Wholesome meals exclusively. Children grow up eating engineered food, learning to associate Wholesome flavors with comfort and normalcy. By the time they're adults, real food tastes wrong. Inspire teaches; Wholesome feeds. The pipeline starts at age five.
Good Fortune
Sibling · Finance & Gambling
Good Fortune runs Wholesome's subscription financing—eat now, pay later. Food debt is the most insidious kind: you can't stop eating to pay it off. Good Fortune also operates Wholesome loyalty programs that function as low-stakes gambling, keeping customers engaged through variable reward schedules.
Corporate Rivals
Helix Biotech
Rival · Nutritional Science
Helix develops nutritional supplements and metabolic optimization that could make Wholesome's engineered food obsolete. A pill that provides perfect nutrition is Wholesome's nightmare scenario. Warren monitors Helix research obsessively and funds counter-research questioning supplement safety.
Nexus Dynamics
Complex · Digital Infrastructure
Nexus infrastructure powers Wholesome's delivery logistics—AI routing, demand prediction, supply chain optimization. Digital consciousnesses don't eat, though, which makes Nexus's upload agenda an existential threat to Wholesome's customer base. Warren watches the upload trend with quiet alarm.
Faction Relations
Key Individuals
Secrets
- The Formula: What exactly is in Wholesome food that makes it so craving-inducing?
- Real Food: Is actual unengineered food still available anywhere? At what cost?
- Production Conditions: What happens in the factories that are never shown?
- Cascade Profiteering: Did Wholesome let people starve to secure market position?
- The Brother's Diet: Does the Rothwell actually eat Wholesome products?
