Corporate Product Catalogs

Brand Names, Products, and Slogans of the Sprawl — 2184

Life Under the Brands

In 2184, corporate products are everywhere. Characters don't just "take medication" — they take SynThetic. They don't "check social media" — they scroll Triumph. They don't "order food" — they hit Wholesome. The brand names are the texture of daily existence in the Sprawl, as inescapable as the smog and the neon.

A Day in Corporate Enclosure

A typical Sprawl citizen wakes in a Relief-automated home. Takes their SynThetic. Checks their Triumph Score while eating Wholesome delivery. Rides Ironclad transit to work at a Nexus facility. Scrolls Wellness Connect on lunch break. Makes a Good Fortune loan payment after work. Streams Relief entertainment while the Guardian home security system watches the door.

The Rothwells and the Big Three between them touch every moment. Total corporate enclosure — and most people don't even notice.

Nexus Dynamics

"Rebuilding Tomorrow"

Sterile white, deep blue, hexagonal geometry

Nexus Link

Neural Interface

Standard-grade neural implant with hexagonal interface port. Mass market.

Nexus Link Pro

Neural Interface

Professional-grade with enhanced bandwidth, visible blue glow. Corporate/technical.

Nexus Link Elite

Neural Interface

Executive-grade with Shade-level security. Leadership only.

Nexus Grid

Network Access

Wall-mounted access points with holographic interface. Public infrastructure.

Nexus Relay

Network Hardware

Home/office network nodes with corporate monitoring. Residential/commercial.

Nexus Secure

Data Storage

Encrypted cloud storage — ironic name, post-Cascade.

Nexus Analysis

Business Software

AI-assisted data processing and decision support.

Nexus Education

Learning Platform

Neural-direct knowledge transfer courses.

Nexus Health Monitor

Biometrics

Continuous health tracking integrated with neural port.

Street Slang

"Getting linked" — Installing a Nexus neural interface
"Grid rat" — Someone who spends too much time in Nexus networks
"Blue glow" — Nexus corporate employee (from Pro interface glow)

Ironclad Industries

"We Build Tomorrow"

Industrial orange and black, exposed machinery, hazard striping

Ironclad Standard

Building Materials

Pre-fabricated construction panels. Industry standard.

Ironclad Reinforced

Building Materials

Military/industrial grade construction materials.

Ironclad Lift

Orbital Access

Cargo elevator transport service. "To the Stars, Together."

Ironclad Express

Orbital Access

Priority passenger elevator service.

Ironclad Power

Energy

Industrial power generation systems.

Ironclad Augment

Cybernetics

Industrial-strength prosthetics. "Built for Work. Built to Last."

Ironclad Tools

Equipment

Professional-grade construction tools.

Ironclad Safety

Equipment

Personal protective equipment for workers.

Enforcer Arms

Weapons

Security-grade weapons. Branded subsidiary. "Peace Through Strength."

Street Slang

"Riding the cord" — Taking the Orbital Elevator
"Orange chrome" — Someone with Ironclad augmentations
"Enforcer special" — Getting beaten by Ironclad security

Helix Biotech

"Life, Perfected"

Deep green and silver, organic curves, bioluminescent accents

SynThetic

Pharmaceutical

Augmentation compatibility drug. 40 million daily users. "Live Enhanced. Live Stable."

NeuroSmooth

Pharmaceutical

Neural interface stabilizer. Required for high-grade chrome. "The Smooth You Need."

Cascade

Pharmaceutical

Anti-anxiety medication. The irony of the name is not lost on anyone.

VitaBoost

Pharmaceutical

Enhanced nutrition supplement. Health-conscious market.

Helix Screen

Genetic Service

Pre-natal genetic screening.

Helix Optimize

Genetic Service

Non-heritable genetic optimization. "Become Who You Were Meant to Be."

Helix Transcendence

Genetic Service

Full genomic reconstruction. Ultra-wealthy only.

GrowRite

Agriculture

Engineered crop seeds. Sterile — can't replant. "Growing Tomorrow's Food Today."

NutriMax

Agriculture

Optimized-nutrition food products.

Street Slang

"Taking your Syn" — Daily SynThetic dose
"Smooth brain" — Someone dependent on NeuroSmooth
"Helix kid" — Someone with visible genetic optimization
"GrowRite grey" — The distinctive color of engineered food

The Seven Rothwell Corporations

The Rothwell brothers don't compete with the Big Three for infrastructure or territory. They compete for something more intimate: your daily choices. What you eat, who you love, how you relax, what you fear, what you aspire to — each mapped to a brother, each monetized to perfection.

Triumph Pride

"Be Seen. Be Remembered."

Gold, black, spotlight dramatic

Triumph Social

Social Media

The dominant social network. "Share Your Shine."

Triumph Live

Streaming

Real-time video streaming platform.

Triumph Verified

Status

Gold verification badge. "The Gold Standard."

Triumph Score

Reputation

Social credit rating visible on profiles. "Know Your Worth."

Triumph Rankings

Status

Public influence leaderboards.

Triumph Legacy

Service

Digital memorial services. Dying is now a brand experience.

Street Slang

"Gold check" — Verified user (status symbol)
"Low score" — Insult implying social failure
"Going legacy" — Dying (dark humor)

Good Fortune Greed

"Prosperity Starts Here."

Lucky red and gold, Southeast Asian prosperity symbols

Good Fortune Credit

Credit

Consumer credit cards. "Fortune Favors the Bold."

Good Fortune Lending

Loans

"Flexible terms" for the desperate. "When You Need It Most."

Good Fortune Now

Credit

Buy-now-pay-later. "Why Wait?"

Good Fortune Emergency

Loans

High-interest emergency loans. Crisis monetized.

Good Fortune Score

Rating

Proprietary credit score. "Your Future, Calculated."

Good Fortune Protect

Insurance

Coverage that shrinks at claim time.

Good Fortune Games

Gambling

Legal gambling with integrated credit. The house always wins.

Street Slang

"Fortune score" — Your credit rating
"In the red" — Deep in Good Fortune debt
"Getting lucky" — Ironically, taking a predatory loan
"Fortune's blessing" — Sarcastic term for debt collection

Guardian Wrath

"Strength to Protect."

Gunmetal gray and crimson, military angular

Guardian Security

Service

Private security personnel. "Sleep Safe. We Don't."

Guardian Shield

Service

Executive protection packages.

Guardian Arms

Weapons

Consumer-grade personal weapons. "The Right to Defend."

Guardian Arena

Entertainment

Combat sports leagues and betting. "Where Strength Means Everything."

Guardian Response

Service

Armed rapid response teams. Premium clients only.

Guardian Home

Products

Security hardware for residences.

Street Slang

"Guardian on the door" — Protected/secure location
"Going Arena" — Settling disputes through violence
"Guardian special" — A beating

Wholesome Gluttony

"Feed Your Happiness."

Warm orange and cream, comfort food imagery

Wholesome Delivery

Service

24/7 food delivery. "Happiness at Your Door."

Wholesome Fresh

Restaurant

Fast-casual dining chain. Mass market.

Wholesome Treats

Products

Engineered-addictive snack foods. "You Deserve This."

Wholesome Comfort

Products

Pre-packaged comfort foods. "Like Coming Home."

Wholesome Plus

Service

Unlimited delivery subscription for the committed.

Wholesome Late Night

Service

After-hours delivery premium.

Street Slang

"Hitting Wholesome" — Ordering delivery (again)
"Treats deep" — Addiction to Wholesome snacks
"Plus member" — Someone who eats Wholesome constantly

Wellness Lust

"The Complete You."

Rose gold and white, spa serenity

Wellness Connect

Dating

The dominant dating platform. "Find Your Someone."

Wellness Beauty

Cosmetics

Full cosmetics line. "Reveal Your Radiance."

Wellness Clinics

Medical

Cosmetic procedures and treatments.

Wellness Companions

AI companions for connection. "Never Alone."

Wellness Age

Medical

Anti-aging treatments. "Time on Your Terms."

Wellness Transform

Medical

Major cosmetic surgery. When subtle isn't enough.

Street Slang

"On Connect" — Using the dating app
"Wellness face" — Someone with obvious cosmetic work
"Companion-pilled" — Preferring AI to human connection

Relief Sloth

"Let Us Handle It."

Soft blue and gray, cloud imagery

Relief Home

Service

Full home automation. "Your Castle, Perfected."

Relief Assistant

Personal AI that handles everything. "One Less Thing to Worry About."

Relief Stream

Entertainment

Unlimited streaming. "Infinite Entertainment, Zero Effort."

Relief Task

Service

Outsourced task completion for the overwhelmed.

Relief Social

Service

AI that maintains your social obligations for you.

Relief Life

Service

Comprehensive life management. "Living, Handled."

Street Slang

"Reliefed out" — Maximum automation, minimum effort
"Relief brain" — Someone who's outsourced thinking
"Task it" — Outsource something via Relief Task

Inspire Envy

"Become More."

Aspirational purple and silver, sleek minimalism

Inspire Goals

Service

Life tracking and goal-setting. "Set. Achieve. Exceed."

Inspire Compare

Service

Lifestyle comparison against peers. "See Where You Stand."

Inspire Coaching

Service

AI life coaches. "Your Potential, Unlocked."

Inspire Fitness

Service

Gamified fitness tracking.

Inspire Network

Social

Professional networking platform.

Inspire Premium

Service

Exclusive achievement communities.

Street Slang

"Getting Inspired" — Feeling inadequate after checking peers
"Inspire spiral" — Obsessive comparison cycle
"Goal-pilled" — Someone who lives by Inspire metrics

Off the Grid

Not every brand in the Sprawl carries a corporate seal. Some operate in the spaces the megacorps pretend don't exist.

El Money's G Nook Network

DIY cyberpunk, neon-on-black. No official slogan — it's underground.

G Nook Access — Underground cyber cafe network for privacy seekers

Bash Terminal Protocol — Encrypted communication standard

G Credit — Underground payment system for off-grid transactions

"Hitting the Nook" — Going to a G Nook. "Bash it" — Communicate securely. "G creds" — Underground currency.

The Feast

Warm orange cooking fires, steel and meat. Warlords don't advertise.

Feast Protection — Territory security. Pay or else.

Feast Market — Controlled street markets

The Chef's Blessing — Getting on The Chef's good side. Priceless.

Quick Reference

When a character needs something, they use a brand:

Social mediaTriumph Social

Dating appWellness Connect

Neural interfaceNexus Link

MedicineSynThetic / NeuroSmooth

Food deliveryWholesome

Credit cardGood Fortune Credit

SecurityGuardian

EntertainmentRelief Stream

Self-improvementInspire

Underground servicesG Nook